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The frequency of backups is primarily driven by the impact that a data loss incident would have on the organization. When conducting an impact analysis, organizations assess the potential consequences of losing data, such as financial losses, reputational damage, and operational disruptions. This evaluation helps determine how often data should be backed up; for example, if a significant data loss could severely affect operations, more frequent backups might be necessary to minimize potential impacts.

Organizations facing critical functions or sensitive data would prioritize more frequent backups to ensure they can quickly recover from a data loss event without significant repercussions. Understanding the level of impact guides the creation of an effective backup strategy that aligns with business continuity objectives and risk management practices.